???? SOCIAL SEARCH IS THE NEW GOOGLE: HOW TO RANK ON TIKTOK & INSTAGRAM

Introduction If you're still only optimizing for Google, you're already behind. In 2025, Gen Z and younger Millennials are searching directly on TikTok, Instagram, and YouTube—not Google. Welcome to the era of social search optimization (SSO). If you're not optimizing your content for in-app discovery, you're invisible to an entire generation.